Learn from the Best
Actionable sessions led by the people building the brand.
Calling all Franchise Partners, Facility Managers, and Head Performance Coaches. The biggest event of the year is here. Don't miss your chance to train and learn how to own your role.
It's time to level up.
Registration is free for all attendees.
Owners Collective is more than a conference. It's where franchise partners, facility managers, and head performance coaches come together to share ideas, celebrate wins, build relationships, and shape what's next for ISI®. Spend the weekend learning from industry leaders, collaborating with fellow owners, and creating memories that will carry into the year ahead.

The Experience
Actionable sessions led by the people building the brand.
The conversations between sessions are just as valuable as the sessions themselves.
Get an inside look at what's next.
Recognize the people moving the brand forward.
Walk away with real strategies you can implement immediately.
Because some of the best moments happen after the sessions end.






















Co-Founder Relentless Brands and CEO & Founder, ISI® Elite Training
You know him as the relentless driver of vision and performance behind ISI®—Adam Rice is the heartbeat of our brand. As CEO and founder, he’s built ISI from the ground up with a deep belief in culture, ownership, and outworking the competition. Expect Adam to challenge you, push your perspective, and reignite the fire behind why we do what we do.

Co-Founder Relentless Brands & Chief Growth Officer, ISI® Elite Training
Amanda Hall is the creative engine behind the growth of ISI®, leading brand strategy, marketing, and innovation across the system. As co-founder of relentless brands and CGO of ISI®, she brings a unique blend of intuition, grit, and strategy to everything she touches. You’ve seen her work—now get ready to hear her heart and vision as she equips you to elevate your impact.
Aaron Phillips is a leadership consultant, executive coach, and certified GiANT Guide and 5 Voices Expert who helps organizations build stronger, more self-aware leaders and teams. As founder of Phillips Leadership Consulting in San Antonio, Texas, Aaron has spent more than 15 years developing leaders and teams across industries, ranging from fitness, architecture, engineering, construction and defense (DoD) sectors. He works directly with CEOs, Owners, Founders, VPs, HR directors, and project executives to strengthen communication, build healthier team dynamics, and grow leadership capacity at every level of an organization.
A sought-after speaker and facilitator, Aaron brings practical, people oriented frameworks to the stage that leaders can implement immediately. Not just theory, but tools teams can use the next day. He also serves as President of the Christian Chamber of San Antonio, where he champions values-driven leadership in the business community. Aaron's keynotes leave audiences with clear, actionable steps for leading themselves and their teams well.
We’re bringing the energy with an epic lineup of speakers, events, and surprises–stay tuned!